Yesterday evening was a 'weather adventure' to say the least. Around 6 pm the winds picked up with gusts up to 40MPH at times for about 1 hour. Our guests up in room 11 were out on their private deck and they said the wind blew and bent the tall pine trees near their window dangerously close to the Inn. But those trees have survived worse storms and are still strong and standing Tall. All the Quilts did blow off the deck and some rocking chairs rolled over. I just buttoned up the storm windows and went back to my book til it was over.
Well, I did some marketing research yesterday, specificall about Google Marketing. A professional wrote about how he experimented with Pay for Click markteing. For 1 item he created over 100 different PCP ads for the same item (a Vespa Scooter sales firm). Then he used Google Analytics and other analysis to see which ads produced the most Clicks and most sales. To make a long story short, I took my 1 Google Ad and made 5 variations and posted them. Then I put $$ into that specific account and I will watch it for 1 week and do the same type of statistical analysis. (Hey, what if that writer was a Google Hack just trying to get people like me to spend more money on PCP ?). Well anyway I can take that chance. It is fun to review my Google Analytics and see where all my traffic comes from, how they got to me, how long they stayed, which pages they looked at and and whether they just bounced away after a quick glance.
The Phone has started to ring....4 reservations in 24 hours...a record for a late spring day! See them all standing at attention ! Are they smiling ? A couple from Germany reserved for the 4th of July party I am having and 2 random 1 nighters, and another couple of girls coming to shop in Tax Free New Hampshire Outlets this weekend. I am getting happier now...I can cut back on the Valium (just kidding).
In between the phone I have tackled pruning the large mother of all gnarly evergreens out front. I whacked at it for 2 hours this morning and cropped it back to 1/2 of it's original size... I need to think about whether to take it all out or just leave it like it is. I can't wait until all my plantings start growing and blooming ! Enjoy the latest pictues. Art
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